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Parmanu-Nuclear Blasts in Pokhran Shake up the Box Office!

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Clocks 8.32 cr on Day 3 & closes its release weekend at an impressive 20.78 cr.

It is not often that one sees a Hindi film turn profitable within its release weekend, but John Abraham’s ode to India’s unsung heroes, Parmanu- The Story of Pokhran has done just that!

Yesterday, holding fort against the much-anticipated IPL Final, the film went on to clock 8.32cr thus taking its release weekend Nett collections to an impressive 20.78cr.

And while the trade pundits had expected a good weekend for the film despite the IPL finals on Sunday, the film has surpassed all predictions as it turned profitable on Day 3 of its release, a fact that has brought a BIG smile to the faces of all its producers. Clearly, the film has reached its audience, especially the masses, riding very strong word of mouth publicity.

Parmanu- The Story of Pokhran

Snapshot of Cost & Revenue

Cost (1):
· Cost of Production (CoP) – 29.35 cr,
· P&A – 5.5 cr,
· Total Cost – 34.85 cr.

Revenue (2):
· (A) Revenue from sale of Satellite, Digital, Music and Overseas rights – 27 cr.
· India Box Office Nett Collections, till date (release weekend) – 20.78 cr
· (B) Producer’s share of India BO revenue (@45% of Nett Collections) – 9.35 cr.

Thus, Total revenue (A) + (B) = 36.35 crores

Profit till date (1) – (2) = 1.5 crores

According to Vashu Bhagnani, whose Pooja Entertainment is the All India Distributor of the film, “Not only has Parmanu had a fantastic weekend at the box office, I’m extremely delighted that the film has already turned profitable for the producers within 3 days of its release. Kudos to everyone involved with the film!”

Echoing the sentiment, Sujay Kutty of Zee Studios said, “Parmanu’s success at the opening weekend goes to show that good content always resonates with audiences. We at Zee Studios had complete faith in the film and John’s ability to pull it through despite all odds. Heartiest congratulations to John, Abhishek and the entire team for making this film a success.”

Ajay Kapoor, Kyta Productions added: “ Right from the start I was absolutely sure that I wanted to be a part of this project. After all it’s not often that one gets to work with a passionate and driven partner like JA Entertainment. Looking forward to more such collaborations with John going forward.”

And last but not the least, Producer and lead actor John Abraham said, “I’m humbled by the audience response to our labour of love! Thank you to my team and our partners who stood by us in taking this story to every proud Indian.”

Parmanu is a true-life human story of the kind of intensity not seen often. It salutes the efforts of the Indian Army, scientists, bureaucrats, intelligence agencies and others who worked so tirelessly against all odds to ensure that India finds its due place in the World Nuclear Map. What we hope that the audience takes home is not just the experience of a pacy and edgy plotline but also a sense of pride for our country and its twin pillars of strength- Jai Jawan Jai Vigyan!

Directed by Abhishek Sharma, Parmanu-The Story of Pokhran stars John Abraham, Diana Penty and Boman Irani and is produced by JA Entertainment, Zee Studios and Kyta Productions. Vashu Bhagnani’s Pooja Entertainment is its All India Distributor.

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Parmanu- The Story of Pokhran – India Box Office Net Collections Update

Day 1, Friday: 4.82 crores: Despite a truncated promotional campaign and an IPL semi-final on its Release Day, the film got off to a great start collecting 4.82 crores on its opening day (higher than some of the other recent releases).

Day 2, Saturday: 7.64 crores: In a surge rarely seen at the Box Office, it grew nearly 60% on Day 2 to clock 7.64 crores .

Day 3, Sunday: 8.32 crores: Despite IPL Final on Sunday 27th May, the film collected 8.32 crores; turning profitable for the producers within 3 days of its release.

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